Introduction
Being a guest on a popular podcast is an excellent opportunity to reach a wider audience and amplify your message. In a saturated podcast landscape of over 2 million shows, merely appearing as a guest is no longer sufficient. This guide aims to equip you with the knowledge to be an unforgettable podcast guest, ensuring you stand out and receive repeated invitations.
Before the Show
1. Listen to Previous Episodes
Familiarize yourself with the show’s format, tone, and recurring segments. Take note of potential topics and questions the host might explore during your episode.
2. Research the Host
Understand the host’s background, interests, and interview style. Identify ways you can contribute value to their audience based on the show’s appeal.
3. Refine Your Talking Points
Define 3-5 key messages you want to convey during the episode. Having clear talking points prevents meandering responses and maintains a focused conversation.
4. Promote Your Appearance
Announce your upcoming guest spot through social media, email lists, and other channels. Give your audience compelling reasons to tune in.
5. Practice and Test Equipment
Conduct test recordings to enhance vocal delivery and flow. Ensure your microphone, headphones, and internet connection are functioning correctly before the interview.
During the Interview
You have one chance to make a lasting impression on the podcast audience. Employ these tips to enhance your on-air presence.
1. Be Conversational
Speak as if you’re chatting with a friend rather than addressing a room full of strangers. Using casual language and humor makes you more relatable.
2. Share Personal Stories
Connect with listeners on a deeper level by incorporating anecdotes and examples from your own life. Plan which stories you want to share in advance.
3. Ask Questions
Transform the interview into a dialogue by posing thoughtful questions to the host when appropriate. Don’t solely rely on the host to drive the discussion.
4. Monitor Your Speech
Avoid filler words such as “um” and “uh.” Take brief pauses to gather your thoughts instead. Speak deliberately and clearly.
5. Promote at the End
Briefly inform listeners where they can connect with you further. Provide special offers or content tailored for the show’s fans.
After the Episode Airs
Your responsibilities extend beyond the recording. Post-interview follow-up ensures a lasting positive impact.
1. Share on Social Media
Publicly thank the host on platforms like Twitter, LinkedIn, or Facebook. Embed episode clips to provide fans with a preview.
2. Recommend Other Guests
Strengthen your relationship with the host by suggesting colleagues, friends, or industry experts who would resonate with the audience.
3. Write Reviews
Leave a thoughtful review on platforms like iTunes. Your praise helps attract sponsors and new listeners.
4. Request a Copy
Ask the host for an mp3 file of the final edited episode, making it easier to share the interview with others.
5. Follow Up Privately
Send a personal thank-you note, reiterating your enjoyment of the experience. Briefly recap any discussed next steps post-interview.
How to Handle Podcast Interview Questions
Podcast hosts pose a wide array of questions to draw out unique perspectives and stories. Savvy guests prepare for unexpected curveballs with grace.
Questions About You
Hosts often begin interviews by asking guests to share about themselves. Prepare concise responses to common “About You” questions:
“How did you get to where you are today?”
Outline key career or personal development milestones that shaped your worldview.
“What do you do?”
Describe your professional role without using jargon, emphasizing your motivations.
“What are you best known for?”
Highlight accomplishments that differentiate you from peers in your field.
“What do you geek out over?”
Reveal personal interests outside of work to connect with the audience.
“Any fun facts or surprising things about you we should know?”
Share intriguing aspects of your identity to make a lasting impression.
Questions About Your Expertise
Prepare for insight-driven questions related to your competencies and thought leadership:
“In your opinion, what is the biggest issue facing [your field or industry] today?”
Describe macro-level challenges stakeholders contend with and offer informed perspectives.
“What is the number one mistake you see people make when it comes to [relevant skill]?”
Correct misconceptions positively and provide actionable steps for improvement.
“Walk me through the process of [completing a key task in your specialty area]. Break it down step-by-step.”
Simplify complex concepts with clear, everyday language and provide actionable takeaways.
“What tips would you offer someone just starting out with ___?”
Empathize with beginners, sharing insider knowledge and lessons from your early career.
“What resources would you recommend for learning more about [topic]?”
Pay the gift of mentorship forward by suggesting books, blogs, courses, tools, or experts.
Questions About Your Content/Products
Prepare for questions about your offerings:
“Briefly explain what your product/service is and who it serves.”
Stick to facts, outlining your target customer and the pain points your offerings alleviate.
“What sets you apart from others in the market?”
Highlight your unique selling points, whether it’s an original methodology, proprietary technology, personalization, accessibility, or superior results.
“Why should our listeners buy from/work with you vs. going a different route?”
Emphasize the outcomes and transformation buyers can expect from partnering with you.
“Where can people find out more information or purchase your product/service?”
Provide your website, social media handles, or other conversion hubs, and offer exclusive discounts for the podcast’s followers.
In conclusion, the best podcast guests focus on providing value aligned with the host’s interests. Engaging stories and practical tips create lively dialogue, solidifying your authority. With the right mindset and preparation, podcast appearances can propel you toward personal and professional goals by expanding your reach and building valuable relationships.
